The Philadelphia Mural Arts Program (MAP) started in 1984 as a component of the Anti-Graffiti Network (PAGN), a city-wide initiative to eradicate destructive graffiti and address neighborhood blight. As part of this effort, PAGN hired mural artist Jane Golden to reach out to graffiti writers and to redirect their energies to mural-making. Mural-making not only helped these young men and women develop their artistic skills, but also empowered them to beautify their neighborhoods. In 1996, the City of Philadelphia recognized MAP as a program distinct from the Anti-Graffiti Network. At the same time, MAP established a non profit organization, The Philadelphia Mural Arts Advocates. The Advocates have a broad mission of youth development and neighborhood revitalization through the arts.